THE MEADOW was created from the sentiment of childhood days spent running through a field, the freedom, the sense of play, the willingness to keep running. Injecting this sentiment in to all that we do, we approach each project with a continued sense of playfulness and freedom. THE MEADOW is a full-stop brand support system. With a focus on emerging brands and those motivated by social good, THE MEADOW works to create a larger impact on people and the planet. From the development of wholesale strategies to full fledge content creation, THE MEADOW is built on the pretense of innovation and partnership. We are here to work alongside you, capture and birth ideas and drive your business to a level of unprecedented growth.
Giovanna is a natural sociologist with a fixation for human needs and interactions. With great fortune, she has continued to drive a career at the intersection of retail, digital and sustainability. A self taught marketer, Giovanna operates as a high-level strategic thinker and driven operator – there is no task too great or small. Having worked for a diversity of brands – ranging from nascent stage start-ups to heritage brands (such as Bonobos + Trina Turk), she is conscientious of the ever-evolving needs of each organization. Equally analytical as she is creative, the right and left sides of her mind work vigorously to be as efficient as she is whole hearted. An incredible asset to organizations seeking investment, go-to market strategies and community building – she inherently understands customer needs.
With a keen focus on ethical and sustainable businesses, Giovanna measures progress for both her consulting and in house engagements by the impact she can provide on both growth and the world at large. From the concrete creation of retail strategies to the deployment of a digital marketing footprint, Giovanna has shepherded brands to new heights. Her continued sense of curiosity and dedication to the craft of storytelling truly set her apart from the current marketing and brand building landscape.
Giovanna has built a team of like-minded individuals who have a deep propensity to develop meaningful brands. While naturally driven by financial growth, the team she has cultivated is multi-dimensional – from operations to content, her team can truly do it all.